A Keyword Tool is quite useful in knowing how users are making searches and which phrase is being most commonly used. Given this, just making use of one such tool may narrow down the chances of finding the right keywords. There are many Tools like Google Adwords, Wordtracker, WordStream, Google Suggest, etc which the website owners can use to determine the relevancy of proposed keywords.

Avoid the obvious keywords

It is understood that most used keywords have high search volume and equally high is competition. Instead of overcoming the high level of competition, one should focus on using the niche keywords appropriately and efficiently.

Choose keywords that match your content as well

It is one of the common mistakes that SEOs make while selecting the keyword. They select keyword or keyword phrases on the basis of their search volume implying they choose the competitive keywords. Instead, keywords must be selected in context to the website content to support the overall SEO process.

Use Long tail and less competitive keywords

Long tail keywords are effective in getting results as they have lesser competition. Once considerable outcomes are achieved, move on to select the new set of keywords.

Not always start with the Home Page

It is not mandatory to start optimizing the Home page. Most site owners think that doing it will yield results but forget that a lot of content is available on the inner pages which if optimized first for search engines can also produce good results. There is no harm in moving from inner pages to Home page.

These are some of the useful tips for website owners to make their Keyword Research process more effective.

This time Google, with a view to help businesses reach potential customers through mobile ads, has launched New Ad Format with Map Features.

How does it help a business?

With the use of New Ad Format with location extensions, a business can specify its locations and display phone numbers on an expandable map Ad.

How does it work?

The Ad campaign needs to be opted into the Google Display Network and the New Format will make ads appear as Banner Text ad containing the Business icon or logo, which if expanded will display:

• Location of the business on Google map
• Ad Creative
• Click To Call Number
• Option to go the website

Compatibility

The New Ad Format is compatible with mobile devices having full Internet browsers.

Benefit

It makes it easier to target those local users who make use of their mobiles for searching information regarding products or services or any other thing whatsoever.

It offers several opportunities to the consumers to connect to a business, thus the latter can get huge traffic of mobile users.

The biggest advantage is that a business is charged only when a user clicks To Call or to visit the website and not when a user clicks to expand the map or for getting directions.

Not it is to be seen how far this feature proves beneficial to both Google and business owners.

Each one of us loads the Google Search Box everyday with different kinds of queries to seek the relevant answers. Most of the time we get the information that we want but at many a times it does happen that Google shows totally irrelevant pages. Google does its best to provide the best information but somehow we are not able to make its effective use as some of the features are still unknown to us.

Following are the useful Google Search Tips for the users so that next time you make a Google search, you will find the exact results:

Make use of the right words – As Google is not human and therefore cannot decipher every phrase that you may use, it is good to type those words in your query that a web page would be using. Google by matching those words will then show the accurate results.

Short Query using descriptive words – Your query should describe what information you are looking forward to. Long phrases may divert Google and may give poor results. For example, you are looking for restaurant that offers different cuisines, and you type Restaurant offering Spanish, Thai, Chinese and Indian food. To get more relevant results, you can simply type Multi cuisine Restaurant along with the name of the place.

Pay no heed to capitalization- As Google is not case sensitive, you need not waste your time in writing search query with capital words. Write whatever you want to find in lower case and you will get the same results. It also doesn’t take into account words such as in, of, the, and, to, etc.

Google as a dictionary- If you wish to find the meaning of a word, just write define followed by the word and you will get the definition.

Do Calculations: Google can solve your mathematical problems as well if you type the same in the search box and click Enter. It will compute and present the solution.

Image Search: You can come across thousands of pictures if you click the IMAGE link above the Search box and then type your query.

Google Maps will help you find a city and its exact location- You can easily find a city by tying its name and Google will show its map, driving directions and lot more information about the city that you would like to have.

Use the “I’m Feeling Tab – If you wish to directly go to the top web page while making a search, this feature on Google home page will let you do this. Type the search query, click this tab and come across the relevant website.

Add quotes to phrases for exact results- If you wish to get the results containing the phrase as it is, then use quotation marks. It will eliminate many unwanted results and provide the most relevant ones.

Obtain information about the Weather: Type the city name and write weather to come across the weather details of the city

OR Operator – You can use the OR (written in uppercase) to search for information for one or more keywords. To say for example, you are confused, out of Medical College or Medical Institution, which will give the right results. Here you can type Medical College OR Medical Institution to obtain the accurate results.

Synonym Operator (~) – Called the Tilde character (~), it is used to make a search that will show pages containing the keyword along with its synonyms. Example a search for ~cereals will show pages that use cereal grass, corn, food grain, grain, wheat, etc

Language Translation- Google provides this service where you can translate text or even a web page from one language to another by using the Language Tool given under the “More” options on the Google Homepage.

These are only some of the Tips to get better search results on Google. We will come with more in our next write-up. Till then, utilize these.

The much hyped new search tool by Google called Caffeine, which was also touted as Google’s secret project, after an initial preview in August last year is showing no signs of a launch though several months have passed. It was considered to be an updated version of the search engine for which Google created a sandbox at www2.sandbox.google.com and asked people to give feedback. Though it created quite an interest but the delay in its launch has made people grow skeptical and there is no final announcement from Google regarding its going LIVE yet.

As coming from Google, it was tested and compared to the older version on parameters such as Speed, Accuracy, Index Size and Temporal Relevancy. As it seems that Google Caffeine will still take time, let us undertake a quick recap on how it faired on the above mentioned scales:

Speed: It checks the ability of a search engine to load results. In comparison Google Caffeine was found to show results faster than the older version.

Accuracy: Accuracy is related to the effectiveness of search engine to show precise results for search terms. Google Caffeine gain scored higher as it showed more accurate results which were quite in sync with what the user would like to get.

Temporal Relevancy: It relates to the ability of search engine to incorporate breaking news. It was found to be the same.

Index Size: It counts the number of results captured by search engines for particular search. Again Google Caffeine scored high leaving behind the older version.

Though it performed better but the time taken by Google to make it active may derail the interest of users as many have already started asking “Where is Google Caffeine?” we hope that Google puts arrest to all speculations and give users the opportunity to use the enhanced version.

Social media marketing refers to the use of social media to propagate the business messages across a large number of target users. It is not concealed from anybody that social media has emerged as a powerful tool in the hands of organizations to promote their online business in a more productive manner.

Social Media Channels Social

networking sites or Social Bookmarking sites like Twitter, Facebook, YouTube, Del.icio.us, StumbleUpon, LinkedIn, Flickr, Digg, Reddit, etc are the effective and credible social media channels which are utilized by companies to generate traffic and increase the visibility of their online business.

How does SMM work?

SMM works on the principle of generating links to the website through primary and referral traffic. An online business does that by associating itself with various social networking sites and actively participating in their activities to reach its customers. As social media accounts for high credulity, users follow the links given on them. This helps the business to drive traffic to its official website. An organization can develop a fruitful connection with social media networks through content, images, videos or audio clips. As users visit the social channels regularly to find information of their interest, there is strong possibility of them visiting a company’s website if it displays the relevant information. In this the company’s purpose of gaining visitors is fulfilled. The visitor may turn into a customer thus meeting the desired goal of an online business. Thus SMM presents an easy and effective means to promoting online business.

Benefits of Social Media Marketing

• Helps in Generating back links
• As it increases the quantity of links, it helps the website to achieve a high search engine ranking
• Attracts targeted users/traffic to the site
• Is useful in Branding and Image building
• Creates favorable attitude towards the company
• An organization can collect valuable feedback by being actively involved in various activities like discussions, blogs, online debates, etc.
• Is highly cost effective if compared to other means of marketing

With multiple benefits and easy approach, SMM is something that a business organization must make use of to remain competitive as well as gain profits.

The SEO technique of Link wheel is quickly gaining popularity as a means of developing back links to a site and obtaining a high search engine ranking through the use of an optimized article written for a single specific keyword.

The Concept

It is an effective way wherein 6 independent 2.0 websites, each with high PageRank are interlinked as well as linked to your site thus forming a wheel. Each of these sites are called Spokes, linking back to your site with focus on one keyword or phrase, increase the likeability of search engines towards that particular keyword or phrase.

How does it Work?

You create an Article for your website keeping the entire concentration on a single keyword and optimize it for 6 independent sites. You post or add the optimized Article to these sites and create two links with each of them. One link coming to your site and the other going to the next spoke. Any page on your site is called a Hub Page. This is how a link wheel is created which can be expanded with each spoke linking outside the link wheel and forming new links. As the Link Wheel gets larger, the website gets quality and diverse back links which helps it catch the eyes of search engines.

Link Wheel is a useful method by which websites can create favorable results for them in terms of link building and ranking.

Nothing can substitute good and original content targeting the search engines and searchers in a fair way. SEO copywriting is vital process in search engine optimization because it allows your website to reach out to a wider audience. Content rich web copy, articles, and blogs is the best way to keep your target audience informed on subjects that are relevant to your website. Quality content allows you to connect with your potential prospects and create a strong impression on them.

SEO copywriting is the art of crafting persuasive and compelling write-ups for your products and services. Keyword rich content can work wonders for your website, this type of content is written to satisfy both the users as well as the search engines. SEO copywriting not only helps your site gain top ranking positions on major search engines like Google, Yahoo, and MSN but will also enhance the link popularity and business profits.

SEO copywriting exhibit the benefits of the products and services using business potential keywords which not only convince the users to make a purchase but also help in attaining top ranking.  SEO copywriting plays a vital role in achieving high ranking for targeted keywords and increasing the rate of conversion.  It is one of the most powerful techniques to boost an online business and can help to gain a foothold in the e-commerce market.

SEO copywriting allows you to impress your visitors as well as the crawlers, it helps you to be top of the SERPs and gain a huge customer base.  Strategic placement of keywords by maintaining the keyword density in the content is a key factor of SEO copywriting. One thing that needs to be taken care of is that placing of the keywords should not hamper the quality of the content. Relevant and compelling content can help to keep your customers intact and boost sales.

SEO Advantage of Blogging

Blogging is a very popular internet marketing technique that not only helps to increase traffic but also improve link popularity. To run a successful blog marketing campaign, it is advisable to be regular with posting. Frequent updates on your blog help to keep your customers intact and updated. Blogging also help to attain high rankings on major search engines like Google, Yahoo, and MSN.  Blogging can also be used to promote your products and services and reach out to voluminous of targeted customers.

The search engine optimization benefit of blogging cannot be ignored as search engines give huge importance to the blogs. The fresh content on the blog appeals to the visitors as well search engine bots therefore blogging the best technique to be on top of the SERPs. The key factors in making a blog marketing campaign successful are the content richness and the frequency of the blog postings. It is advisable to write short and interesting blogs on daily basis, this will help you to achieve your e-marketing objective profitably.

Another, big advantage of blogging is that it helps in increasing the link popularity of your site. Putting appropriate links to your website or sub-domains can help in deep linking and deep indexing. As Googlebot follow-up fresh content on the blogs frequently so this can help the crawlers to index the pivotal web-pages of your website and help redirect traffic to your website. Blogging can have a great impact on the web presence of your website and its visibility on e-spheres.

One of the most important thing that needs to be taken care of while running a blog marketing campaign is the readers demand, make sure that your blogs are not mere commercials as the readers are always looking for information that educates them or entertains them. So, make your blogs content rich by using compelling writing techniques.  To gain the trust of the readers and keep them tuned to your blog post, focus on the subject matter and the content.

Post relevant, interesting and focused blogs and gain all the benefits of search engine marketing plus a great customer-base.

Meta Tags and Their SEO Importance

Meta tags one of the most important search engine optimization parameter. Many internet marketers and optimizers believe that Meta tags do not have much effect on the search engine ranking. But, it is still an important part of every SEO process is referred to as code optimization. Meta tags are inserted in the HTML code and provides summary of the webpage to the crawlers. The use of relevant title, description, and keywords in the Meta tags helps in getting the website indexed and ranked for business potential keywords.

Earlier, the Meta Tag Optimization had great impact on the search engine rankings but now it has little impact.  But, still the use of Meta Tags cannot be eliminated as it definitely has some impact on the site saturation count or indexing.

Benefits of Meta Tag Optimization

• Help In Internet Marketing
• High PR And High-Traffic Rate
• Increase The Number Inbound Links
• Plays A Key Role In Conversions
• Attaining Back Links
• Increase Web Traffic
• And Enhance Credibility

Meta Tags or Code Optimization is the integral part of Search Engine Optimization Process and its benefits cannot be ignored. It definitely has the long-term effect on search engine rankings. It help search engines discover what the site is all about and what it has to offer. Use of high business potential keywords in the Meta tags can definitely help the searchers and crawlers get an overview of your website. The significance of Meta tags has reduced considerably over the past but the importance is not lost completely as yet.