Making Article Marketing effective:

Write informative articles:– The basic aim of writing an article should always be to inform the readers about the usefulness of a product or service. It if doesn’t offer any useful information, it is futile for the users and thus will not serve any purpose.

Follow KISS Rule: – As Internet users are always in a hurry and want quick access to precise information, the articles must be kept Short and simple, in order to retain the interest of the users and should contain any irrelevant information.

Write the Title emphasizing how it benefits the reader:– It is the best way to attract the users to read the article. By making the title attractive by putting users’ benefit in it can make it popular.

Make use of Article Directories:–  Submit the articles to online directories as these have already a large number of followers.

Keep the articles on your site as well:– by posting the articles on one’s own website will build in credibility.

Use RSS Feeds;– RSS feeds can be used to syndicate articles to interested readers.

Create Resource Box:– Describe your website and mention contact details in the resource box and also place a link to your site.

Cross Referencing:– Place links to other articles that you have written on the same subject. This will further develop the trust and interest of the readers.

By doing these, website owners can effectively promote their sites and get the desired benefits.

Remember that:

1. Google ranks those websites that offer useful and meaningful content to the users. So if your website has relevant content which is also of utility to a user, then Google will definitely rank you.
2. If your website is able to get reviews from visitors and other user generated content, it increases the chances of being ranked. Thus make room for users to write reviews or positive comments.
3. Links are important but the primary importance should be given to optimizing the site for users because if they find the links to your website valuable, the Google will also.
4. Age of the website does matter but do remember that if your website has something interesting to offer that adds value, Google will rank it.
5. There is no need to be afraid of Google Caffeine as it has nothing to be with ranking.
6. Seek the help of Google Webmaster Central to resolve any query regarding your website
7. Analyze search query data and look at search results to see where your site ranks. Find those keywords that best describe your business or products and focus on them for SEO.

By keeping these points in mind, you can optimize your site to achieve a high rank in the search engine giant, Google.

How does it help a business?

With the use of New Ad Format with location extensions, a business can specify its locations and display phone numbers on an expandable map Ad.

How does it work?

The Ad campaign needs to be opted into the Google Display Network and the New Format will make ads appear as Banner Text ad containing the Business icon or logo, which if expanded will display:

• Location of the business on Google map
• Ad Creative
• Click To Call Number
• Option to go the website

Compatibility

The New Ad Format is compatible with mobile devices having full Internet browsers.

Benefit

It makes it easier to target those local users who make use of their mobiles for searching information regarding products or services or any other thing whatsoever.

It offers several opportunities to the consumers to connect to a business, thus the latter can get huge traffic of mobile users.

The biggest advantage is that a business is charged only when a user clicks To Call or to visit the website and not when a user clicks to expand the map or for getting directions.

Not it is to be seen how far this feature proves beneficial to both Google and business owners.

Following are the useful Google Search Tips for the users so that next time you make a Google search, you will find the exact results:

Make use of the right words – As Google is not human and therefore cannot decipher every phrase that you may use, it is good to type those words in your query that a web page would be using. Google by matching those words will then show the accurate results.

Short Query using descriptive words – Your query should describe what information you are looking forward to. Long phrases may divert Google and may give poor results. For example, you are looking for restaurant that offers different cuisines, and you type Restaurant offering Spanish, Thai, Chinese and Indian food. To get more relevant results, you can simply type Multi cuisine Restaurant along with the name of the place.

Pay no heed to capitalization- As Google is not case sensitive, you need not waste your time in writing search query with capital words. Write whatever you want to find in lower case and you will get the same results. It also doesn’t take into account words such as in, of, the, and, to, etc.

Google as a dictionary- If you wish to find the meaning of a word, just write define followed by the word and you will get the definition.

Do Calculations: Google can solve your mathematical problems as well if you type the same in the search box and click Enter. It will compute and present the solution.

Image Search: You can come across thousands of pictures if you click the IMAGE link above the Search box and then type your query.

Google Maps will help you find a city and its exact location- You can easily find a city by tying its name and Google will show its map, driving directions and lot more information about the city that you would like to have.

Use the “I’m Feeling Tab – If you wish to directly go to the top web page while making a search, this feature on Google home page will let you do this. Type the search query, click this tab and come across the relevant website.

Add quotes to phrases for exact results- If you wish to get the results containing the phrase as it is, then use quotation marks. It will eliminate many unwanted results and provide the most relevant ones.

Obtain information about the Weather: Type the city name and write weather to come across the weather details of the city

OR Operator – You can use the OR (written in uppercase) to search for information for one or more keywords. To say for example, you are confused, out of Medical College or Medical Institution, which will give the right results. Here you can type Medical College OR Medical Institution to obtain the accurate results.

Synonym Operator (~) – Called the Tilde character (~), it is used to make a search that will show pages containing the keyword along with its synonyms. Example a search for ~cereals will show pages that use cereal grass, corn, food grain, grain, wheat, etc

Language Translation- Google provides this service where you can translate text or even a web page from one language to another by using the Language Tool given under the “More” options on the Google Homepage.

These are only some of the Tips to get better search results on Google. We will come with more in our next write-up. Till then, utilize these.