Internet Marketing Company Toronto » Social Media Optimization Services http://www.softechstrategies.com/blog Mon, 04 Apr 2011 05:09:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 ‘Follow by Email’ Feature To Help You Keep Up With Your Blog Via Your Inbox http://www.softechstrategies.com/blog/%e2%80%98follow-by-email%e2%80%99-feature-to-help-you-keep-up-with-your-blog-via-your-inbox/ http://www.softechstrategies.com/blog/%e2%80%98follow-by-email%e2%80%99-feature-to-help-you-keep-up-with-your-blog-via-your-inbox/#comments Tue, 22 Mar 2011 06:23:52 +0000 admin http://www.softechstrategies.com/blog/?p=45 Google’s blogger, the blogosphere where all bloggers love to participate, recently unveiled its latest features named “Follow by Email”. The term not too magnanimous, is pretty explained by itself. This new feature will help bloggers follow their blogs via their very own email. A great and interesting idea, which should have been actually brought to life year’s back, has literally sent a wave of contentedness among many out there.

‘If blogosphere is a machine, fresh content is like its energy driving fuel’, this is not just a statement, but practicality. With newer and innovative ideas getting implemented to help all enjoy enhanced utility, this newest feature is surely a news piece by the Internet Giants.

A tool that surely gives attestation that your email is still alive (although social media has tried level best to kill these) is already a rage among bloggers from all over the planet.

This new widget from Google will help authors get notification instantly on their emails, as soon as a reader subscribes to their post. Also, all subscribing to the blog will start getting daily notifications on their emails whenever a new post gets published in the blogosphere. Saying that this dictates a win-win situation for both author and readers will not be exaggerating.

A very simple tool, that can be added by first adding the gadget via “add a Gadget” and then directing to link embedded on Design Page will help you get easy access to “Follow by Email” feature instantly.

So, get ready to keep track of daily views and keep record of your subscriber number. This new feature from Google’s blogger has turned all this into, as simple a task as, courting numbers.

Great work Google Blogger! So, folks keep Gooooogling!

]]> http://www.softechstrategies.com/blog/%e2%80%98follow-by-email%e2%80%99-feature-to-help-you-keep-up-with-your-blog-via-your-inbox/feed/ 1 The rewarding power of Social Media Marketing (SMM) http://www.softechstrategies.com/blog/the-rewarding-power-of-social-media-marketing-smm/ http://www.softechstrategies.com/blog/the-rewarding-power-of-social-media-marketing-smm/#comments Tue, 27 Apr 2010 07:14:07 +0000 admin http://www.softechstrategies.com/blog/?p=13 Social media marketing refers to the use of social media to propagate the business messages across a large number of target users. It is not concealed from anybody that social media has emerged as a powerful tool in the hands of organizations to promote their online business in a more productive manner.

Social Media Channels Social

networking sites or Social Bookmarking sites like Twitter, Facebook, YouTube, Del.icio.us, StumbleUpon, LinkedIn, Flickr, Digg, Reddit, etc are the effective and credible social media channels which are utilized by companies to generate traffic and increase the visibility of their online business.

How does SMM work?

SMM works on the principle of generating links to the website through primary and referral traffic. An online business does that by associating itself with various social networking sites and actively participating in their activities to reach its customers. As social media accounts for high credulity, users follow the links given on them. This helps the business to drive traffic to its official website. An organization can develop a fruitful connection with social media networks through content, images, videos or audio clips. As users visit the social channels regularly to find information of their interest, there is strong possibility of them visiting a company’s website if it displays the relevant information. In this the company’s purpose of gaining visitors is fulfilled. The visitor may turn into a customer thus meeting the desired goal of an online business. Thus SMM presents an easy and effective means to promoting online business.

Benefits of Social Media Marketing

  • Helps in Generating back links
  • As it increases the quantity of links, it helps the website to achieve a high search engine ranking
  • Attracts targeted users/traffic to the site
  • Is useful in Branding and Image building
  • Creates favorable attitude towards the company
  • An organization can collect valuable feedback by being actively involved in various activities like discussions, blogs, online debates, etc.
  • Is highly cost effective if compared to other means of marketing

With multiple benefits and easy approach, SMM is something that a business organization must make use of to remain competitive as well as gain profits.

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